What happens in Vegas…

…is a Casper showroom dedicated to showing off product and creating new partnerships. Each year, the showroom is updated to reflect any new and current product offerings. This year in particular, we were tasked with relocating the showroom to a completely different and unique space.

Collaborating with cross-functional parters from Retail Development and Marketing teams, we designed and developed this new space, bringing our Casper brand to life through the iconic blue color, full coverage physical wall signage, and accompanying digital displays.