Welcome to the Shed. The place where you sweat the past, and shed the present. Where “shed happens” and that’s okay! It’s encouraged, actually.

The SweatShed is a boutique HIIT gym studio located within two Crunch locations. The intention was to give both members and non-members a different kind of gym experience, by taking high intensity classes with certified trainers.

For the SweatShed identity, I transformed elements of the Crunch brand into something with a little more…well, intensity. The colors a little darker, the lighting a little moodier, the puns even punnier. As an extension of the Crunch brand, The SweatShed had an equally bold and clean logo, use of witty banter to promote the studio, and relatable content to create an inviting atmosphere.

Are you ready to HIIT it in the shed?