South Coast Plaza is a redesign of the Casper retail presence. An elevation of the current footprint, our team built out a brand new store design with a unique look and feel – truly one of a kind, and a labor of love and collaboration with so many teams across the business.

While incorporating certain design elements from the past (i.e. round edges and corners, shapes and soft pops of color), we really showcased brand new ones at this location. While this is a departure from ghosts of Casper’s past (get it, Casper the friendly ghost?), this store design is considered to be Casper all grown up. With the use of multimedia signage, such as dimensional and neon wayfinding signs, slotted base signs, and lightbox graphics, the marketing materials become much more effective for the customer journey, as well as provide easy access to change the content when needed.

The new color palette sets a completely new tone in the environment, creating a gradient that transitions across the store from colors of the sunrise to ones of the sunset. Paired with a new fixture package that includes both earthy, neutral materials and clean, modern ones with pops of color, we are able to present product in more digestible and dynamic ways throughout the store.