Born out of a love for all things UConn, Husky Ticket Project is a nonprofit organization founded by three UConn grads. HTP partners with local youth organizations in order to send kids to UConn games and create the next generation of UConn fans.

What started as a side gig, grew into something bigger than the three founders could have imagined. Therefore, it needed a new identity – something that legitimized it as a true organization. I created a new logo and branding system that is unique to the org, while also pulling in hints of what makes UConn, UConn. You’ll see the outline of a husky, the school’s mascot, surrounding the letters of Husky Ticket Project, as well as a similar but more toned down color palette. The design is elevated yet playful, in order to resonate with both the older and younger demographics.