When tasked with building out a Casper shop-in-shop within Bed Bath & Beyond’s flagship location in New York City, the team wanted to create a special experience that felt like an extension of the brand. Using dreamy gradients against the stark white of the BB&B walls, the graphics make it feel as though you are stepping into a sort of dream land within the store.

Using signage and fixtures unique to this shop-in-shop design, this buildout is the marriage of the minimalistic, yet poppy Casper aesthetic, with the Bed Bath & Beyond brand and shopper. Easily flexible and interchangeable, the graphics are attached via magnets in order to swap product signage in and out as needed. With the use of bold color, the signage and fixtures really stand out within the space, inviting customers to interact with product and trial the mattresses.